Caitlin Mcginness

Fresh out of London Fashion Week: interview with Alice Horlock of AEVHA London

November 3, 2016 0 Comments

www.aevhalondon.com

  

Alice Horlick is the Creative Director of AEVHA London; an innovative British accessories brand, which since it’s launch in 2013, has catered to clients such as Beyonce and Emma Roberts and has exhibited at multiple London Fashion Weeks. A style staple on the celebrity circuit, her designs have appeared in magazines such as Grazia, Vogue and Elle, with AEVHA London becoming widely renowned in the British fashion scene, and further afield.

– You started studying womenswear at the London College of Fashion; what influenced your decision to launch an accessories label?

Having graduated from the FDA Fashion Portfolio course at the London College of Fashion, I went on to the BA in Womenswear. Before long, however, I realised that my love of working with leather and sculptural design style made accessories a perfect fit. I then left LCF to start working on AEVHA London which involved building a manufacturing and supply chain in Italy.

– What is the ideology behind AEVHA London?

The AEVHA collections channel London’s creative aesthetic, always making a design statement, whilst simultaneously balancing this with an element of timeless elegance. The label’s distinctive look is characterised by the juxtaposition of enduringly wearable silhouettes with intriguing hardwares in unique materials.

– How would you describe your personal style?

I look for comfort and style so always wear dresses and skirts. I love a pop of colour and have a number of wardrobe staples in all-over kaleidoscopic prints. You will rarely catch me in heels unless it is a very special occasion!

– Your designs recently featured at London Fashion Week SS17; how would you describe the experience?

This was our fifth London Fashion Week and it is always exciting to be part of such an important event. The British Fashion Council are extremely supportive of UK brands and the new location in Soho has reinvigorated the buzz around the whole experience.

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Pippa Middleton in her Arboreal Garnet tote in tan

– Your modernisation of vintage styles is a key element of your designs. How do you feature these components into your accessories?

The silhouettes that shape the collections have been inspired by classic handbag styles and as such have a very timeless quality about them. The addition of unique, modern hardwares brings them up to date whilst allowing them to remain trans-seasonal so they never go out of style.

– Your accessories attract international clients, in what way do you think British designs influence the global scene?

British designers have been recognised as taste makers and trend setters since the sixties and seventies, helped by the rich cultural scene surrounding them. This has remained the case over the decades with designers such as Vivienne Westwood standing the test of time and the UK’s unmatched array of fashion colleges nurturing an army of emerging talent season on season.

– Do you try to keep up with the trends or do you create your own?

AEVHA London is all about creating the ultimate Italian-made investment piece, so we always look to design handbags that you can bring out year on year. Our leather and colour choices are informed by trends but the finished piece will be trans-seasonal with a sense of the modern classic about it.

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Emma Roberts in her Genoir Tote in charcoal

– Where do you see AEVHA London in 10 years?

In 10 years time we would like to be a fully international brand with a presence in most major cities. We are also looking to expand our product categories to include a range of small leather goods and an entry level tote bag.

Writer: caitlinmcginness.com

iscaitlinmcginness@gmail.com

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