Find her at: www,aevhalondon.com
Alice Horlick is the Creative Director of AEVHA London; an innovative British accessories brand, which since it’s launch in 2013, has catered to clients such as Beyonce and Emma Roberts and has exhibited at multiple London Fashion Weeks. A style staple on the celebrity circuit, her designs have appeared in magazines such as Grazia, Vogue and Elle, with AEVHA London becoming widely renowned in the British fashion scene, and further afield.
- You started studying womenswear at the London College of Fashion; what influenced your decision to launch an accessories label?
Having graduated from the FDA Fashion Portfolio course at the London College of Fashion, I went on to the BA in Womenswear. Before long, however, I realised that my love of working with leather and sculptural design style made accessories a perfect fit. I then left LCF to start working on AEVHA London which involved building a manufacturing and supply chain in Italy.
- What is the ideology behind AEVHA London?
The AEVHA collections channel London’s creative aesthetic, always making a design statement, whilst simultaneously balancing this with an element of timeless elegance. The label’s distinctive look is characterised by the juxtaposition of enduringly wearable silhouettes with intriguing hardwares in unique materials.
- How would you describe your personal style?
I look for comfort and style so always wear dresses and skirts. I love a pop of colour and have a number of wardrobe staples in all-over kaleidoscopic prints. You will rarely catch me in heels unless it is a very special occasion!
- Your designs recently featured at London Fashion Week SS17; how would you describe the experience?
This was our fifth London Fashion Week and it is always exciting to be part of such an important event. The British Fashion Council are extremely supportive of UK brands and the new location in Soho has reinvigorated the buzz around the whole experience.